Sound Reasoning
Our Team
Our principals have a history of wealth creation and sound fiscal management.
We have the right mix of experience, passion, credentials, teamwork, client service, dedication, and integrity.


Erin Greenfield
CFA, CPA, CA, BBA
President, Portfolio Manager
Erin spent fifteen years at Invesco Canada, most recently as Senior Portfolio Manager. For his final seven years at Invesco, he was the lead portfolio manager of the Invesco Global Balanced Fund. For his last twelve years there, he was also the co-portfolio manager of the Invesco Global Endeavour Fund. Prior to that, he was an equity analyst at Invesco Canada. Before joining Invesco Canada, Erin spent almost eight years with KPMG, both in Toronto and Bermuda. He holds the Chartered Financial Analyst designation, the Chartered Professional Accountant designation, and an Honours Bachelor of Business Administration with a Minor in Economics from Wilfrid Laurier University.
Tracy Greenfield
CPA, CA, BBA
Chief Financial Officer
Tracy co-founded our firm where she holds the titles of Director, Secretary of the Board, and Chief Financial Officer. She is currently also serving as Secretary of the Board of the Toronto Artistic Swimming Club, where previously she held the Treasurer role for six years. She was the Chief Financial Officer of Logic Communications in Bermuda for almost four years, prior to which she spent six years with PricewaterhouseCoopers both in Toronto and Bermuda. Tracy holds the Chartered Professional Accountant designation and an Honours Bachelor of Business Administration from Wilfrid Laurier University.
